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AP 0.3 Loop The Experience
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AP 0.3 Loop The Experience

If you are one of those exploring the fuzzyness between digital and physical, discovery and delivery, start-up and enterprise, then join us on our tour through The Loop - the inclusive framework that drives the design transformation of IBM. The format will be highly interactive.

3/5/2018
When: 3/5/2018
7:00 PM
Where: Aperto GmbH
Chausseestr. 5
Berlin 10115
Germany
Presenter: Carlo Schulz
Contact: Bernd Rottmann

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If you are one of those exploring the fuzzyness between digital and physical, discovery and delivery, start-up and enterprise, then join us on our tour through The Loop - the inclusive framework that drives the design transformation of IBM. The format will be highly interactive.

About the speaker Carlo Schulz
Designer at IBM iX: Being part of an industry and company that is about to digitise almost everything I found myself in a somewhat paradox situation: Designing for digital but constantly pushing everyone, including myself, to get off our screens. Digital tools and devices are not teaching us empathy. Without empathy for clients and users design becomes a soulless effort. If we relearn to observe, reflect and make in the real world, we'll succeed in digital as well.

Find more details on:
https://www.ibm.com/design/studio.shtml
https://www.slideshare.net/NewfluxUXBlog/ibm-design-thinking-field-guide-v34-73702608


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